Teleshopping is a form of TV advertising, also known as infomercials, where companies market and sell
their products directly through television programmes. The products are showcased in a segment, usually
lasting between 3 and 30 minutes, and viewers can make direct purchases.
What elements must teleshopping advertisement feature?
To be classified as teleshopping, advertisements must:
- provide clear and accurate information about the product on offer,
- display the price, terms of payment, and delivery information on screen,
- offer a purchase mechanism (website, phone number …) on screen
- approved by Clearcast
These regulations are enforced by the UK's Advertising Standards Authority (ASA) and the Office of
Communications (Ofcom).